Insights
Marketing insights and business insights for businesses and students. Our marketing insights are evolved from our experience and studies we did to help and consult businesses.
Hidden Forces Behind Human Decision-Making
The brain can’t analyze every option in detail without feeling overwhelmed. So, we use mental shortcuts—quick, instinctive decisions to save time and energy. While helpful, these shortcuts can make us susceptible to outside influences, especially from those who know how to take advantage of them.
The Rise of Influencer Marketing
Influencers are taking center stage in the advertising world, as celebrities slowly fade into obscurity. Influencers seem to be more trusted than celebrities now. Why? It feels authentic, relatable, and sincere when influencer marketing is used. Let’s explore why influencer endorsements resonate so strongly with customers and how brands can take advantage of this trend.
The Real Picture of Sales Calls: Are They Still Effective?
In the ever-evolving world of marketing and business, sales calls remain a widely used strategy, especially by edtech companies. This approach remains controversial, however, in terms of effectiveness and perception. The results of our recent research shed light on how customers really feel about sales calls, and they might lead businesses to rethink the way they conduct sales calls.
Defend first and then...Attack!
Businesses are constantly finding ways to grow and protect their turf in an ever-evolving world. Market leaders maintain dominance by using defensive marketing strategies, while challengers gain an edge by using offensive marketing strategies. Let’s explore these approaches with relatable examples and simple explanations. Read more from our marketing insights and gain ideas on formulating and implementing strategies and tactics.
Marketing Funnel; Strategy Implementation Guide
Communicating our brand and driving sales is the goal of every business, and strategies are made for that. The marketing funnel comes into the picture here; go through our marketing insights and gain knowledge on formulating and implementing strategies and tactics. it helps marketers design communication.
Marketing Strategy Formulation
Crafting a robust business and marketing strategy is paramount for success in today’s competitive marketplace. By understanding and effectively addressing market needs, segmenting target audiences, and implementing a well-defined marketing mix, businesses can position themselves for growth and profitability. Have a look at our marketing insights and gain ideas on formulating and implementing strategies and tactics.
Merits of choosing Business Consultants in Calicut.
You know more about your place, its demography, people, culture and behavior. The same apply for a business consultant. A business Consultant based in Calicut knows about Calicut than an outsider. Read more from our marketing insights and gain ideas on formulating and implementing strategies and tactics.
Integration of Marketing and AI: The Perfect Duo for Modern Businesses
It is Artificial Intelligence (AI) which has revolutionized how businesses connect with their audiences in the midst of this transformation.
Strategic Management Meets Digital Marketing: A Unified Approach to Growth
Adapting to rapidly changing consumer behavior and constant technological advancements requires more than just clever marketing campaigns and solid business plans. Aligning strategic management and digital marketing, which are often seen as separate domains, can yield powerful results.
